Crazy, you say? Nay.
Death of the Kindle? Hardly.
In announcing support for iPhone, Amazon has done something really smart. First, they've made their product available to a far larger base of customers, which should translate to higher sales of the content. Second, these are customers who are the perfect target for something like the Kindle - tech savvy, living in the connected world and with means enough to afford an iPhone, so presumably a Kindle wouldn't be out of reach.
But if they're reading books on an iPhone, you say, why would they want a Kindle?
I'm thinking that Amazon is counting on getting iPhone users hooked on the content while giving those customers the ability to see the value in the richer experience provided by the Kindle.
Make no mistake, I'll likely get some of the content on my iPhone, but I'm guessing it will be better "convenience reading" - quick reads between meetings or in airports - rather than a good long hour with a cup of coffee, which is what a Kindle is made for, and once you've got the bug for the content...
The fact that the software will keep track of the books between both devices and keep them in sync makes me thing Amazon had this in mind, too. Clever.
Wednesday, March 4, 2009
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